Content Library

Content Marketing 2020: Hyper Personalization of Content

No matter the size of an organization, marketers always need to do more with less. In this talk Kevin will show INBOUND attendees how they can leverage their existing blog posts in order to generate a greater number of high quality leads. Repurposing blog posts into lead magnets has two main advantages: 1) Increased conversion rates: If a blog post’s lead magnet directly builds on the post itself, there is a greater incentive for the reader to opt-in. 2) Improved list segmentation: Calls to action that are specific to an individual blog post can give marketers a better understanding of what that reader is interested in and what motivates them. As recently as the 1980s, content was consumed almost exclusively through print media, radio and television. However, with the introduction of the Internet in the 1990s, content distribution was to change fundamentally. We transitioned from an essentially static broadcast environment to a highly interactive platform with search engines, push and pull approaches, social media and complex recommendation algorithms. In the last 20 years we have seen the emergence of a completely new content consumption landscape. But what happens next? In th

Yaron Galai