Good Content vs. Good Enough Content: A Fight for Sore Eyes
Often good vs good enough content is seen as a quantity vs quality issue, but that doesn’t have to be the case with content. Ann shares 3 key attributes of good quality content: Bigger Stories Braver Marketers and Marketing Bolder Tone of Voice Companies like Dove, and Blue Bottle Coffee teach us that the biggest missed opportunity of content is playing it too safe.
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the