Own Your Audience: Don't Give It Away
Social media is great. Facebook is great. Teh Twitters is great. The Snippity-snappity is great. It's all great. But somewhere along the line, we came to believe that our audience was everywhere else, and we just needed to go to them. That it didn't matter if they ever came to us. That's wrong. Make no mistake: It is important to find them where they are and talk to them there. But if you don't get them to visit you, they're not your audience. You're their audience. People want to be part of something bigger than themselves. They want to belong to a community. It's time to reclaim our communities - nourish, grow, and love them.