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Price the Client, Not the Job

Are you leaving money on the table by trying to fit your clients to standardized offerings and pricing? If every client is a unique, blank slate of opportunity, are your over-packaged solutions pressuring your margins? Do you want to learn how to sell deeper into your client organizations and get paid for the unique value you create rather than the time you spend or the work you perform? Join Win Without Pitching CEO Blair Enns as he explores the differences between productized and customized service firms. Find out where you are on the spectrum and how your place on it impacts your new business approach, your pricing and your profit margins. Learn how to breach the wall between your clients marketing and sales departments and excel at crafting, and pricing, engagements that deliver more client value and greater compensation for your firm.

Blair Enns