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Quick and Dirty Roadmap to Creating a Webinar Program from the Ground Up

Webinars can and should be a key component of any marketer’s toolbox to generate leads, engage your audience, and drive results. Whereas webinars are often categorized as consideration stage content, they can actually be used in all stages of the buyer’s journey depending on your buyer personas! This tactical session will guide a newbie through the process of creating a webinar program from scratch including determining what’s the goal of each webinar, identifying topics, mapping content to each stage of the buyer’s journey, finding a speaker, deciding if your webinars should be live or on-demand, promoting your events to make sure you have a good audience, picking hosting software for integration with HubSpot, defining general timelines and responsibilities for staff, and following up after the event.

Jessica Vionas-Singer