Content Library

The Conversation Equations

The future of conversion lies in the hands of a computer algorithm more brilliant, and artificially insightful than you or I will ever be. And it will tell the most beautiful story your website has never been able to tell. The future of conversion is coming, and it’s so very close. But it’s not here yet. At INBOUND 2016 I’ll show you a website optimization framework called The Conversion Equations. These equations, and the interactive calculator tools I’ve created for you, represent the human side of the story, the things we can do right now to increase our conversion rates, and delight more customers - while feeding the algorithms that will shape the future of marketing. I’ll show you: how to use rapid experimentation to improve the clarity of your value proposition; how to identify and fix design problems that are hurting conversions and disappointing your visitors; how to craft the perfect customer testimonial; how to 3x the click through rate of your video CTAs; and I’ll share brand new data that is lighting the path to conversion automation. I’ll leave you with your business optimization to-do list for 2017.

Oli Gardner@OliGardner

Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about Conversion-Centered Design and Campaign Experience Optimization (CXO). Oli is on a mission to help marketers combine data and design to create high-converting and delightful marketing experiences. When not trying to rewire conversion methodology, Oli spends hi