Why a 10x Increase in Martech Spend is Ushering in the Decade of the CMO
Gartner estimates that by 2017 CMOs will begin to spend more on technology than their CIO counterparts, elevating the role of the CMO and bringing them the tools they need to do more and do it more effectively. This session will explore how this shift is ushering in the ‘Decade of the CMO’ and opening the door for MarTech companies. Ashu will offer first-hand insight into changing buyer behavior, discussing how these shifts are remaking marketing as a technical discipline and influencing the ways that marketers interact with buyers. He will also discuss his whitepaper, “MarTech and the Decade of the CMO: How the Software Revolution Will Grow 10x in 10 Years”, and illustrate the six keys to unlocking a new era of marketing for CMOs and startups alike.