You are Your Content: The Future of Content Marketing
Increasingly, video content is a hot button issue for brands and agencies. Most of us know that video is becoming increasingly important, but what kind of content will work in the future? What kinds of video content are being beaten into the ground and becoming less and less effective? Where should your brand be investing? This session will feature the worldwide unveiling of exclusive research from top brand-side marketers revealing what works, what doesn’t, where senior marketers will be investing in the next year, and what to expect over the next three years – so you can begin getting a few steps ahead of the competition.