You're Starting a Sales Enablement Team: Now What?
So you want to start a sales enablement team. You’re in good company. Sales Enablement is the future of sales and marketing alignment, and companies that have strong alignment in this area see 20% annual growth in revenue. A successful sales enablement venture will help your company scale and align better, but if executed on without proper vision can add more confusion than clarity to your company. Join us to learn what you should know before you start your team, what activities a sales enablement team should focus on, what skills and traits to hire for, and how to earn the trust and love of your sales team out of the gate.