Content Library

26 Words & Copy Constructs that Instantly Make You More Persuasive

Whether you want someone to open your email, click on your ad, consume your content or contact your company, words matter. Why? Because in-market tests and scientific research both confirm that certain words wield more power. And how you word something determines how people respond to it. This fast-paced, example-jammed session reveals eye magnet words, compliance triggers, and 24 other secrets (1 for each letter of the alphabet) that'll make you an instant master of persuasion. Nancy Harhut is passionate about the impact of behavioral science on marketing. A popular conference presenter from NY to Moscow, Harhut is known for her interesting and very actionable insights.

Nancy Harhut

Nancy Harhut is passionate about the impact decision science can have on marketing. A 2015 BostInno “50 on Fire” winner, an Online Marketing Institute Top 40 Digital Strategist, and a two-time 2015 International ECHO Award recipient for marketing effectiveness, Harhut has creative directed campaigns for clients such as Nationwide, Dell, AT&T, TripAdvisor and GM. She currently serves as Chief Creative Officer at Wilde Agency, a boutique firm that specializes in the impact of decision science on marketing. She recently completed the Duke University course on Irrational Behavior and attained a Certificate with Distinction. A popular speaker, she's addressed audiences from the US Department of Defense (twice) to Moscow marketers, and her speaking credits include SXSW, the Content Marketing Conference, MarketingProfs, FutureM, Ignite, the Email Evolution Conference and DMA’S &Then, among others. She received a 4.8 out of 5 rating at SXSW Interactive last March, and will be "back by popular demand" at &Then 16 this fall, having delivered one of the top 5 sessions last year.