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5 Ways to Incorporate Programmatic Across your Marketing Stack

While programmatic has long been an industry buzzword, it's no longer the exception - it's the rule. The technology now influences the entire marketing process, from creative to CRM to promotion, accounting for measurable ROI. Pete Kim will argue that in order to continue to be impactful with programmatic, marketers must adopt its values - transparency, personalization and efficiency - and apply them across the funnel, breaking down barriers between vendors and data silos to achieve success.

Pete Kim