Content Library

A/B Negative: Succeeding with A/B Tests That Don't Seem to Work

A/B testing can be a great way to improve engagement and drive conversions, but with only 12% provide meaningful results. Learn how to make the other 84% of A/B tests work for you by discovering how to identify what your inconclusive results tell you about your group, how you can improve your own tests from failures, and more!

Daniel James

Daniel James is a journalist-turned-marketer who has a passion for content. He currently spends his days creating blog posts, podcasts, and videos on the latest and most exciting trends in digital marketing, and he wouldn't have it any other way.