Bold Talks: Amal Kassir
They say the shortest difference between two people is a story. In marketing yourself or your brand, we often focus on the image and tagline. However, the most successful companies are doing something more than selling their products. They are making a difference. How do we get people to listen and stand next to us in our mission and vision? We can't achieve our goals on our own, but instead by the very people who are willing to listen to us.