Content Library

Content Comeback

In this content crash course for agency leaders, you’ll gain insight on how to enhance your in-house content production capabilities by breaking up with your freelancers, hiring a small but mighty team of rockstar writers, establishing a production process and timeline, and getting your strategy team on board. Mikaela Tierney, Content Production Manager at ThomasNet RPM, will explain how she transformed a high-stress, freelance-dependent content development structure into an optimized, 3-person in-house team that produces more than 85,000 words a month. By implementing just a few strategic moves (like learning to love spreadsheets and respecting the almighty deadline), you can overhaul your agency’s entire content approach and start producing strong, timely, and creative content in-house for your clients.

Mikaela Tierney