Hack Your Own Psychology To Be the Salesperson Your Buyer Needs
No matter the size of an organization, marketers always need to do more with less. In this talk Kevin will show INBOUND attendees how they can leverage their existing blog posts in order to generate a greater number of high quality leads. Repurposing blog posts into lead magnets has two main advantages: 1) Increased conversion rates: If a blog post’s lead magnet directly builds on the post itself, there is a greater incentive for the reader to opt-in. 2) Improved list segmentation: Calls to action that are specific to an individual blog post can give marketers a better understanding of what that reader is interested in and what motivates them. How do the best salespeople do it? What makes them different from the 41% of salespeople who don’t make their quota? What do they do differently? It’s not what they do- it’s how they think that affects what they do. They’ve hacked their own psychology. In order to successfully engage, educate, and help their buyer consider the right solution for their problem, today's salesperson must be in control of what happens between their ears. There is a reason sales training fails.