Content Library

How Brain Science Can Transform You into a Sales Rock Star

How much you remember has nothing to do with how intelligent you are. In fact, research shows that in just 30 days nearly 80% of new information is forgotten. It's simply how the human brain works. So, when sales reps receive copious amounts of information prior to a product launch, keeping those messages top of mind to aggressively win deals is tough. With neuroscience, increasing knowledge retention and durably changing sales rep behaviors ensures strong conversations with potential buyers.

Duncan Lennox