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How Influencers Help Brands Thrive in the Trust Economy

Consumer trust is the most valuable commodity today. However, it is also the most difficult for brands to gain. Consumers have a voice in the market and some voices are more significant in how they influence others. As part of the overall marketing process, entering into a relationship with these influencers can impact a brand's reputation and revenue. Learn how to gain consumer trust by establishing a long-term influencer relations strategy.

Pierre-Loïc Assayag