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How Sales Teams Should Leverage Data for Strategic Storytelling

Maybe stories are just data with a soul.” -- Brene Brown (Former Keynote Speaker at INBOUND 2015) For years, salespeople have been lauded for their innate ability to hook a potential buyer and sell them on a product or service effortlessly. But these days, the buyer's journey and sales process have changed. Sales people must now respond to a more informed buyer and interpret a wealth of data in order to reach out at the right time, with the right message.

Dawn Poulos