How to Get Anything You Want From Your Executives
"That's a great idea; unfortunately, we just don't have the budget." If you're sick of hearing this answer, this session is for you. Learn the three step formula to an executive yes, the two types of executive, and how to build a compelling business case an executive can't resist. Whether you're tired of your great ideas never getting approval, or sick of watching stupid Justine from art get headcount after headcount approved when she doesn't even produce revenue, you will love this session.