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How to Survive and Succeed as a Designer (Without Breaking Your Heart or Losing your Mind!)

As a designer, it's your job to be creative. All. The. Time. Plus, you need to translate what the sales team says they want into a design that actually works. To survive and succeed, you must nurture both your creative heart and your creative mind. In this talk, Gabriela debunks 5 creativity myths, teaches her IDEA method for concept generation, and shares techniques to help you find that heart-mind balance. You will leave this talk energized and inspired to unleash your creative brilliance.

Gabriela Pereira