How to Use Content as a Tool for Each Department of Your Business
Many companies focus on generating leads and revenue with inbound marketing strategies, never considering how they can benefit each department. In this session, Kelsey will cover how content can benefit sales, marketing, HR, account management, and customer service; the steps to create a content strategy that benefits the entire company; different ways to make content accessible to your team; and unique ways departments can use content to achieve their goals.
Kelsey Meyer is the co-founder and president of Influence & Co., a company helping brands and individuals leverage their expertise to create and distribute content to gain influence with their audiences. She was named to Forbes' 30 Under 30 in Marketing and Advertising in 2016 and received EY's Entrepreneur Of The Year for Best Emerging Company. Influence & Co. was No. 239 on the 2016 Inc. 5000.