Human? Delivering Authentic Experiences in the Age of Mass Automation
With the advent of innovative tools such as marketing automation, sales orchestration, and AI bots, today's sales and marketing professionals can now be everywhere and anyone. While these technologies allow us to better serve our buyers and customers, they're also susceptible to abuse, and this abuse has left buyers craving authentic interactions. Join us to learn how adopting inbound techniques and leveraging strategic partnerships can put the human element back into the modern-day sales process.
Jen Spencer is the Vice President of Sales and Marketing for SmartBug Media, a growth marketing agency and HubSpot Diamond partner. Jen subscribes to the notion that "we're all in this together," and great communication leads to great partnership. She loves animals, technology, the arts, and really good Scotch.