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Myopic Marketing Revisited

This little-understood but very deadly disease is the #1 killer of marketing success and effectiveness. To survive it (and thrive), marketers must move beyond their outdated and myopic view of marketing effectiveness. With the right treatment, they can create a world-class go-to-market system, immune to passive underperformance, that roots out marketing myopia at its core and positions every marketer to lead an active, healthy, fulfilling career for years to come. (WARNING: Do NOT operate heavy machinery after attending this session).

W. Sean Ford