Rise of the CMTO
How are new breed CMOs leading their organizations to the future, and how are they developing and partnering with the new and increasingly critical role of the Chief Marketing Technologist? The battleground for customers’ attention and loyalty is increasingly won by brand experience, enabled by reimagining the entire organization for a digital world. Marketing is driving technology and transformation investment, and unsurprisingly, CMOs are in the hot seat. Learn how to navigate this new realm, where technology and marketing are husband and wife.