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The Secret Sauce to Fixing Lousy Conversion Rates

Did you know that your traffic to contact conversion rate, that little percentage number that sits on your marketing dashboard between visits and contacts, is probably the most important number in your entire HubSpot portal? A low number there means your website is leaking money; lot's of money; thousands, potentially millions, of dollars. A high number there means hockey-stick-like growth in traffic, leads, and revenue. So how do you change it? In this session, Bob Ruffolo, founder and CEO of IMPACT, and Tara Robertson, Marketing Growth & Inbound Consultant, will walk you though a simple process (that anyone can do) to spike your site's conversion rate so you make it rain like a rap star.

Bob Ruffolo

Tara Robertson