Content Library

Topic Clusters Over Keywords: It's the End of SEO (As We Know It)

When you think of optimizing a website or page for search, what comes to mind? Keywords. Backlinks. Anchor text. But SEO is changing rapidly, and this approach just doesn't cut it anymore. We're moving to a world where topics matter more than keywords, and effective SEO involves more than optimizing a URL. In this session, I'll walk you through how we blew up the HubSpot blogs' approach to SEO using a topic cluster model and teach you how to do it too.

Leslie Ye

Leslie an acquisition marketer on the HubSpot Sales Products team. In her two years writing for and editing the HubSpot Sales Blog, she grew traffic by 356%. She love sales, marketing, and cold brew tea.