Understanding and Using Humor in Marketing
About one-third of all ads globally use humor to convey their message. Despite bountiful research that humor increases connection and engagement, is not exclusive to huge budgets, and is used successfully in virtually any industry, many brands and organizations shy away from even considering the idea. So, how do you do it? What works and what doesn't? Is the risk worth it? This session breaks down humor archetypes and offers easy-to-understand frameworks to use effectively (and wisely).