Content Library

Why the Speaking Circuit is Content's Last Frontier

In a world where written, and even audio, content is reaching a saturation point, what’s left? How can your message not only rise above the noise, but truly connect with your customers? Speaking. In-person events. Webinars. The challenge, of course, is that while people love to buy, they hate being sold to — and word gets around fast if you start “selling from the stage.” In this session, discover from a veteran marketer — and Executive Producer of the second-largest TEDx event in the world — how you can overcome audience resistance (and your own) to make the most of content’s last frontier. Attendees will learn: - The most common mistakes marketing presenters make and, more importantly, how to correct for them - How and where speaking belongs in the marketing funnel - Simple tools for choosing the best topics, structuring your talk to sell, and capturing leads, as well as do’s and don’ts for delivery

Tamsen Webster